You are free to be creative. I want a "wow" print presentation that is professional, official, somewhat "corporate" yet inviting and user-friendly--I want to make the recipient feel special.
I plan to create a brochure to provide my clients with information on the house in which they are interested as well as information on the surrounding neighborhood and general home buying information. Please make the presentation “interesting.” Cleaner and less cluttered is probably better.
My ultimate goal with the brochure is to be able to hand it to a client that is interested in a house and have that client feel good that he has and understands all the information he needs to make a purchase decision. Having an appealing, understandable, non-threatening (no boilerplate legal language added, please!) presentation is important. Credibility is key...this is not intended to be a "fluff" marketing piece.
I think the best result will combine text, graphics (such as maps and graphs) and icons to provide an intuitive, inviting, simple (yet deep) brochure. Please help me find the right combination of color, images, fonts, layout, headlines, body copy, charts and graphs. Use stock photos or common graphics to make your point…accurate content is not at this point important but presentation is.
Getting your ideas and seeing your work on pages cover through page 10 as well as a template for the back 10 pages of the attached PowerPoint will be most important (although feel free to import the back 10 pages of information into a suggested template if you can).
We don't need all 20 pages...we need your vision for the cover page and the first few pages of the attached PowerPoint to select the right concept. The back 10-12 pages of the PowerPoint are just lists for which we will create a template; the important pages are up front.
I want to use a sample product name (Home Prospectus Report) and a sample corporate name (Central Information Bureau) on the cover page of the brochure so that I can begin to think about corporate identity issues as well as product design issues.
I've attached a PowerPoint document (and also attached it as JPEGS in a zipped file) that shows my current thinking. It’s not close to final…don’t feel constrained in your creativity. The PowerPoint is too “heavy” and word/data intensive in the opening pages. Feel free to add, delete, move the content, but please don’t just reshuffle the content using the same format…I’m looking for creativity. (That being said, the elements on the cover page of the PowerPoint are important elements to my current thinking and should be kept).
The attachment format is landscape on 6” x 12” stock. I probably want to use more standard stock to make printing easier…8.5” x 11” landscape or portrait; please make your suggestions.