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National Premium Beer
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National Premium Beer was established in 1872. The company thrived during the mid-twentieth century and due to
consolidation the original recipe was changed and the company was shut down in the mid 1990's. We have acquired
the rights to the company and are planning on bringing it back to life. Over the course of the beers rich history
it has gone through a number of different visual branding changes. We want to keep the rich/historic feel behind
the beer, yet with an updated sleek logo. Attached you can find some of the original logos. We do not have any
digital copies of the logo itself, these are only scans from print media. We need someone who can encompass the
spirit of the brand, while bringing it into the 21st century. You will also find in the documents below a picture
containing Mr. Pilsener. We would like to incorporate him into different versions of branding material aside from
the actual logo itself. Visuals on tap handles and bottles would be appreciated.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Image + Text logo. Try to keep the original feel of the logo in tact.
High-End Quality of the Product
Updated Modern Approach
Please visit this website for a detailed history and image collection of the product. http://nationalpremiumbeer.com/
The established date on the logo should read 1936. The date we previously posted was a typo.
After discussion at length over color scheme, we are going to leave it up to interpretation. As long as the colors
mentioned play a role in the design, we are willing to look at all options. We want to keep the medieval theme in
tact and are open to suggestions on how to do that. Infusion of colors that relate to the Baltimore area are
preferred as a point of reference.
In terms of color scheme, since we are a Baltimore based beer we would like a regal purple to be a main color in this design.
The black and gold color schemes look very Pittsburgh Steelers centric, the rivals of our base consumer.
We would also like to see an Established date of 1937 on the logo in some capacity.
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