Cómo Sibley Partners comenzó su viaje en diseño de estampado o envases
Nombre de la empresa
Sibley Partners Commercial Lending
Sibley Partners is a commercial real estate firm based out of Chicago. Our company focuses on providing services to owners of commercial sized apartment buildings in the Chicagoland area. Our firm has an institutional background and we like to portray professionalism.
This particular marketing piece is advertising our commercial lending services. Our commercial lending division provides brokered loan programs for the acquisition and refinance of commercial sized apartment buildings. Given the state of the economy, we have been receiving referral business from a couple banks that are no longer actively lending or are priced too high to compete in the marketplace. These referral relationships are formed out of trust and out of being competent at what we do. We would like to expand our division and form more of these referral relationships with other banks that we don't have an existing relationship with.
***we just learned about 99designs and have the need for new designs frequently.
Cuéntanos a qué tipo de público quieres llegar
This marketing piece will targeting local Chicago Banks. It is designed to portray professionalism and to show an opportunity at an additional revenue stream for these bankers. We want this to look trustworthy and somehow portray that we're NOT a fly-by-night operation.
Most of the target audience is male. Their age will range from early 20's to mid/late 50's. These people are very much "9-5ers." Most of them would not think of sending their business elsewhere without someone else describing it as an opportunity.
This group is experiencing a tough time in the commercial real estate market. Their compensation has been decreasing in recent past and their jobs are at risk. This would revitalize their income.
This is going to be a marketing piece that will be sent via email (as a PDF) and/or by mail as an 8.5x11 flyer. The back will essentially by blank but with the possiblity of our logo printed on the back.
It would be good if the final product was delivered in .psd format as we would like the option of changing the text in the event it doesn't make sense.
Please see the attached images and files. Sibley Partners has traditionally followed a color scheme and we'd like to generally stay that way. JPEG labelled "SibleyHomeComp" is an image of what our new website home page will look like. I've also included our logo and a few of our past marketing materials.
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