Packaging for a new product - a simle, professonional product box with a logo.
The product is a very small, portable field teleprompter (the stuff mounted in front of a camera so the person speaking into the camera, like a news anchor, can read his script looking into the camera - the person looking toward the camera sees the script scrolling on a piece of glass, but the camera "sees through" the glass from the other side.)
Some examples of teleprompters (so you know what they look like):
Our product is similar, but a lot smaller (actually, it fits in a pocket or a small camera bag). It is mounted directly on the video camera - it attaches to the lens of small (consumer, prosumer and smaller professional) cameras.
So this is what we need a retail packaging design for (only the external design of the box).
So the design would consist of 2 things:
1. A logo to identify the product
2. The exterior design of the product retail box.
Details and specs:
Here are some photos of the product prototype, the retail box physical prototype and the case (a soft protective case will be included with the product):
The product logo will have to be printed on the produt itself (a powder painted metail surface), embroidered on the soft case, and printed on the retail box.
The phisical (external) dimensions of the retail box are the following:
Height: 75 mm
Width: 200 mm
Depth: 160 mm
I would like to have a professional-looking design that would appeal to Audio/Visual professionals, prosumers, those who shoot a lot of video and want to have high quality (or even the best) equipment. To them, while price does matter, constuction quality, usability, durability, a solid feel, etc. are MORE important. They buy their equipment after careful research and consideration of alternatives, and want to buy something that will serve them well for many years.
The logo needs to be something that instills confidence that this is a very high quality, high grade professional product, made by people who pay attention to detail to create a tool that the user will not only find to be good, but rather GREAT - and will LOVE it. While it does have somewhat of an "industrial" look (it is a durable, heavy duty metal case, sturdy and square) but it looks a lot better than the "usual" for the industry. Since you are a designer you probably won't find a square black metal box very attractive :-), but the target audience actually likes this simple, practical, industrial look in their equipment. By the way, the pictures don't do the product justice - it actually DOES look good and feels good to hold.
The logo has to include the product name, which is MicroPrompter. The logo CAN use multiple colors, BUT if it does, it MUST also work in 1-color, since it will be laser engraved on the product using a color that looks good on black (probably white, light gray or silver) and also embroidered on the soft case.
For the box, I can imagine 2 different directions we could take this:
1. Either a total simplicity, e.g. a minimalistic, pitch black box with the logo and minimal copy, or
2. A full color (but not too consumerish) box design with a product photo. If we go down this route, it still needs to look professional, not like the box of the newest Chinese cheapo gadget (It is actually manufactured in Europe).
I DEFINITELY PREFER THE 1ST OPTION, but will leave it open in case someone comes up with something really cool for the 2nd.
Some additional data about the product to help with the design:
One of the "secrets" of this product is that instead of bulky and expensive dedicated equipment (computers, monitors, etc.) it uses a smartphone (e.g. an iPhone, a Samsung, HTC or similar smartphone) to display the script. It is the "traditional" construction (the script is reflected on a partially transparent glass surface - the exact same thing used by TV announcers, actors, etc.) which is superior to any other solutions used by amateurs and prosumers, like mounting a smartphone next to the lens (which makes the speaker look over to the side while speaking - it looks horrible on camera). It is a top of the line, unique product, there is nothing like it on the market.
If any questions, please ask!