Cómo Katysmith comenzó su viaje en diseño de estampado o envases
¿Cómo se te conoce?
Piedmont Health Care Foundation
Cuéntanos a qué tipo de público quieres llegar
A private, philanthropic foundation that identifies critical health issues, catalyzes community action, and supports organizations' health-related programs with funding, technical support, and advocacy.
¿Qué te inspira y qué diseño imaginas para tu empresa?
This is 7.5"x4.25" ad for an event program. A coalition of health organizations and cycling enthusiasts is hosting a national bike planning expert to visit three cities in South Carolina to discuss making more bikable communities. We are one of the main funders.
We'd like an ad that provides basic information about our organization (we are not well known state-wide) and that perhaps references cycling in some small way (could be through abstract design elements rather than a photo of a cyclist).
Cycling enthusiasts (tend to be younger, more liberal, health conscious)
Transportation planners (broad demographic)
Public health professionals (wide ranges of ages, more liberal)
Policy makers (state and county elected officials - tend to be older, male, more conservative)
Something fairly simple and straightforward best....really just a way to raise awareness of our organization and our interest in active transportation as a way to improve health (doesn't need to say that...our . presence in this program will make that connection).
Could highlight the three bullets of our mission:
Identifying critical issues
Catalyzing community action
Supporting organizations' health-related programs
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