Rural Family Medicine Clinic Needs a Recruitment Brochure

The Avery Clinic

The Avery Clinic is a small rural family medicine clinic that cares for a full spectrum of patients. We deliver babies, care for infants and children and also take care of adults and elderly patients. Our tagline is a medical home for all ages. It has been in business for over 30 years.

We are located in the mountains of NC and are minutes away from 3 ski resorts, wonderful hiking opportunities and the blue ridge parkway. There are great trout streams as well.

We are 2 hours away from Charlotte and 1 1/2 hours away from Asheville, NC.

Our offices are connected to a rural 25 bed critical access hospital. We do see our own patients in the hospital. We have an in house lab and full time phlebotomist. Our offices are also located above the Avery County YMCA which makes it easy to workout at lunch or after work.

Our main draw would be the close relationships we have with our patients, our providers often take care of 3 generations of a family at a time. I will often see a baby, there mother and there grandmother in a single office visit. We know our patients very well and one of the most important tenents of our office is CONTINUITY.

Family medicine residents just graduating from rural tract residencies or family medicine obstetric fellows who are graduating from a 1 year fellowship in obstetrics so they can perform cesarean sections.

1. This needs to be a 1 page color brochure which is trying to attract a family medicine resident to our rural practice.

2. Please incorporate the cmh.fall picture as I think this is a very pretty picture of our offices and hospital.

3. Think of the peace corps "toughest job you'll ever love" or doc hollywood when coming up with a tag line. You would have to be crazy to come out here, because the work is hard and the hours are long, but once your here you will fall in love with the people. It is a very satisfying place to work because we know our patients so well, I take care of 3 generations of families often times. I deliver babies and take care of there moms and grandmothers often times.

4. Include call schedule and 4 day work week in an info section, also include the info regarding close proximity to charlotte, asheville and ski resorts. Maybe some photos of skiers or hikers would be good as well.