UGLY AMMO NEEDS A NEW LABEL!!!
HELP LAUNCH A NEW BRAND.
Selway Armory is launching a new ammunition product called "Ugly Ammo". Ugly Ammo will be carried under the normal business name, but in fact is a distinct product line that will also have its own website. Physically "Ugly Ammo" is rounds of ammunition that failed visual inspection at the factory and are "blemished, nicked, or tarnished." This ammo is usually sold as "plinkers" at a discount. These rounds are safe, accurate, and reliable, they just look bad. Most companies try to downplay the physical characteristics and simply try to sell them as "seconds."
"Ugly Ammo" is going for the opposite marketing ploy. We are going to exaggerate, play-up, and have fun with the "Ugliness" of the ammo. The rounds will be sold in large quantities at a discount to the value oriented customer. Ugly Ammo will be sold in big clear containers that let the customer clearly see that indeed the rounds are serviceable, but in fact "Ugly." We want the brand and product to have fun with the ugly idea and really play it up. It should be witty and slightly over the top without being offensive. It can be very cartoony or fun and we are not taken too seriously. We want a slightly silly product that elicits a fun feeling in people and gets them laughing/ and talking about the product. We want something crazy enough to attract attention without being outwardly offensive. Mild sexual references are OK if done tastefully, but we do have some female customers.
The project is to design the front product label for some market testing of the new product. The labels will most likely be printed vertically on Avery 6874 labels to start with. They will be placed on the large clear plastic containers. The label must be in an .ai or .psd format that can be scaled to fit many products or applications. (Such as clothing, posters, advertisements, ect.) A PDF file would be nice to have also.
The label should have the following attributes.
-The words UGLY AMMO in a fun and playful script with a small TM symbol.
-The slogan "She ain't too good looking, but she is good to go!" or "clearly a great value" or ANY CATCHY SLOGAN YOU CAN THINK OF TO SELL THIS PRODUCT.
-The words "http://www.uglyammo.com" somewhere on the label inviting the customer to our website.
-Some sort of witty graphic. We have been playing around with a ugly female cartoon bullet as shown in the included sketch, but ANY AND ALL IDEAS WILL BE CONSIDERED.
-Colors are not as important, but they should be in keeping with or roughly match and/or complement the current Selway Armory themes.
-The Selway Armory logo will be placed on top of the packaging and thus does not need to be added to this label, but if you have a good way to incorporate it it will be considered.
This project is only for the label for the time being but may grow into a larger project as we add products and further design the "Ugly Ammo." brand. Please contact me with any questions. I can also provide Selway Armory Logo in .ai if necessary.