The new brand is called "Argo" in reference to the constellation - named after the mythical ship that carried Jason and the Argonaughts on their famous quest. This name should be the focus.
The label needs to be premium, fresh and contemporary. Avoid using stereotypes such as grape vines, wine glasses, grape bunches etc. You need to strike a balance between creating a strong unique identity while remaining understated and simple. Should appear expensive/premium. Subtle imagery will be preferable to the obvious.
Front label guidelines:
Abstract image/icon/logo, strong and simple
Must appear expensive, premium, high-quality
“Argo” (main focus)
“Hilltops” above “2008 Shiraz”
Fine print: 750ml, Wine of Australia, 14.5% alc
Use die cut, gold foil or any other print “tricks” you think may add value but be careful not to stray into the "tacky/gimmicky". Clasical, simple styles usually look more expensive. (check http://www.moppity.com.au/wines.htm to see our current range)
Back label needs:
"Argo", 2008 Shiraz space for barcode, tasting notes & technical information.
There are 7 wines in the range: Shiraz, Cabernet Sauvignon, Rose, Chardonnay, Sauvignon Blanc, Riesling and Sparkling. The label needs to accommodate all bottle shapes (burgundy is quite short) and varietal names ("Sauvignon Blanc Semillon" is the longest).