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Designs, formulates, manufactures and then markets specialised foods and medications for exotic animals as pets (primarily birds, reptiles and small mammals)
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New packaging for a range of formulated bird foods (pellets/kibble - not seed). Current packaging design has lasted 5 years, but the time has come to update reconnect with the current market.
Plastic pouch with a flat bottom, will hold approx 2Kg worth of pellets.
Front panel dimensions to start with 370mm x 254mm.
The product in this new packaging will be marketed to multiple demographics and is considered the ultra premium product in its class. The packaging needs to appeal to very different core groups. Vetafarm’s primary “brand colour” is a deep blue (a few shades lighter than royal) – we would like to stick to a colour close to this as it is associated with our products.
“The Pet Owner”: Or the “emotional” buyer. The packaging needs to communicate to this demographic in a naturalistic, wholesome and general warm fuzzy feeling matter. The age of the “Pet Owner” demographic (in charge of the purchasing decision) ranges considerably between 16-75, with peaks in numbers at the younger (18-30) end of the scale. The gender of this demographic is relatively evenly split, but in pet owning couples, it is usually the female that decides on the diet for their bird. The pet owner wants value for money, but the main purchasing decision relies on conscience and what they “feel” is better for their bird.
“The Breeder”: Or the “smart” buyer. This customer wants value for money and more importantly, wants results. There is some emotion involved in the purchase, but it is minimal. The age of this demographic sits between the 45-65 mark and the demographic is primarily male. The breeder is looking for value for money feeding and a diet that is going to provide the nutrition required to produce better quality young birds. The purchasing decision lies solely with the breeder himself (or in some rare cases “her”self)
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