Arty and Eclectic Wine Label Design for On-Premise Channel

Alimentos y bebidas

Go Down in Flames/Age Before Beauty/The Smugglers' Cargo/Caution to the Wind

For the on-premise channel Premium price point (eg $40 a bottle on wine list) For use in the Australian market Convey small boutique winery feel, convey quality winemaking Standout memorable designs Quirky/Arty/Unique/Eclectic Designs Connect with younger consumers (18-30 year old), particularly ‘social newbies’ (consumers at the start of their wine journey) and ‘adventurous explorers’ (consumers who are more knowledgeable at the later stages of their wine journey) Must have personality Range to include red, white and rose wines

It is hoped the wine label will appeal to both female and male millennial wine drinkers, who like to explore the wine category. The wine will sell at a premium price, approximately A$40 a bottle on a wine list, so it needs to look the part.

Select 1 of the 4 names below and design a front label and back label: Names to choose from: (1) Go Down in Flames (2) Age Before Beauty (3) The Smugglers’ Cargo (4) Caution to the Wind Designers have free reins to pop the name and illustration associated with the design on a red, white or rose wine. PLEASE MAKE SURE YOU USE A BURGUNDY BOTTLE AND ENSURE THAT THE CLOSURE IS A SCREW CAP. Specifications: Front Label size: 82 mm x 100 mm (height x width) Back Label size: 62 mm x 100 mm (height x width) Chosen designs to supply pdf and final illustrator files Label to suit burgundy bottle shape Use a generic screwcap colour within design (e.g. black, silver or white cap) 3D mock up render of product Often, but not always, memorable packaging design combines not only the visual aspects of a design but also the name and story of the wine. We have provided some proposed name concepts to base your design on, we are open to ideas you have on the story-telling behind the name and design. The wines are likely to be from a premium region in South Australia such as the Adelaide Hills or Clare Valley. To enhance the design we are open to including printing embellishments such as foiling, emboss, textured stocks, high builds etc.

We're not looking for the usual, traditional wine label designs with a chateau or crest but rather unique, quirky, eclectic, artistic, cool, memorable and visually striking designs.

Front Label size: 82 mm x 100 mm (height x width) Back Label size: 62 mm x 100 mm (height x width)