Attached is a current version of our Quench Frozen Lemonade label for which we look to utilize as a guideline for Athlete Armour. Want to put a fresh look on our re-branded product. Have a couple of things we would like to see incorporated at a minimum.
Want the label to go from a matte black to a matte white background. Supplement facts themselves will not need any update.
Remove Quench (Pre Intra Post) and roman numeral with BCAA from front of the label and 1Sp logo in upper left.
Flavor - Frozen Lemonade changed to Champion Blend, do something creative with the flavor font in metallic gold. Thinking a good mix of gold and silvers on top of the matte white for the entire label.
Ghost the 1Sp logo very large in the center of the label (maybe 4inch wide from wing tip to wing tip) and incorporate Athlete Armour in some manner in front of the ghosted logo.
Want to incorporate little emoji like images of various sports grouped together, similar to our current facebook, twitter and instagram images on the attached Quench label somewhere on the label since we are targeting all types of athletes. Maybe put them vertically along the left side of the Supplement Facts. Include at minimum a baseball, basketball, soccer, hockey, football, a dumbbell weight, bike, tennis ball, motocross, lacrosse.
Update directions to say: Mix 1 scoop (6.5g) into a 16 - 24oz shaker or bottle of water, shake or stir well. Sip on Athlete Armour during weight training or athletic event.
On left side of the label under “Inspiring Performance” in the first paragraph replace with:
More than ever, athletes face the reality of tough competition. It is imperative to make use of every advantage in order to remain relevant in the sport. Nutrition and supplementation becomes just as important as training, especially for pro-athletes.
Athlete Armour (in a bold font) is an intra-workout complex of branched chain amino acids (BCAAs) engineered with an advanced 5000mg blend including Glutamine, containing the ideal amino ration (2:1:1), 2 parts Leucine to 1 part Isoleucine and Valine to support:
o Improved Exercise Performance
o Reduced Fatigue and Increase Endurance
o Reduced Soreness and Muscle Damage
o Improved Oxygen Intake and Breathing
o Rapid Recovery from Training
*Bullets to be gold stars
Finally somewhere on the front incorporate the word RAD with the definition rapid amino delivery in a creative way.