Cómo alan NS comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
August Wine Group
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We represent imported wines sold into the US.
Urban, college educated
45/55 - female/male
Currently drink wine on a regular basis
They know quality wine when they taste it
Willing to experiment with different brands
Do not believe in the traditions of wine marketing and look for something that interests them
¿Qué te inspira y qué diseño imaginas para tu empresa?
To reinvigorate an Italian wine sold primarily in North America.
The wine will be sold in all outlets - grocery stores, wine stores and restaurants.
Special attention should be paid to standing against competition on a crowded grocery shelf amongst hundreds of competitors or when you see it ten feet away from you when it is on the back of a bar in a restaurant.
Final Branding and Design
I have attached the current label.
Today we feel it is a confusing label that looks somewhat garish and does not give the buyer a sense of personality or elegance. Right now there are many words and images on the label that seem confusing.
We would like to clean the label up and make it look elegant while at the same time popping on a store shelf.
The winemaker behind the brand is Antonio Sanguineti and his name should be prominently on the label. Both names should be on the label although if for design purposes if you wanted to make ‘Antonio’ smaller that is fine.
The brand name is ‘Nessun Dorma’ which is the name of Antonio’s favorite aria from the opera Turandot. The translation of Nessun Dorma means None Shall Sleep.
On the front label we should also have the term ‘Super Tuscan’ but it should likely not be as in your face as the current label.
We do not like the colors or image on the current label so please do not use either for a new design.
Initially we will focus on the front label and eventually will look at back label designs which will be much easier.
The packaging needs to be immediately memorable.
The label needs to have a great “pop” on a crowded grocery shelf yet look like it is a $20-$30 wine when people pick it up.
The package must not look gimmicky or cheap.
We are open to different label shapes and a variety of colors as well as the use of foils etc…
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