Cómo Lee at Intellibev comenzó su viaje en etiquetas de producto
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We produce aguas frescas beverage products for fountain dispensed machines.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Look at our previous competitions to get a feel of our previous label designs. We want a new label which we will use to communicate our new brand which all flavors will be sold under. The new brand is "Horale Aguas Frescas" accent over the o. The design needs to fit a 2"x2" and 2"x2 & 7/8" label format, please allow 1/4" bleed. Horale is a play on the words Orale and Horchata. I think "Horale" could be at the top of the label with Aguas Frescas at the bottom with a space left in the middle for whatever flavor is being communicated. Alternatively "Horale Aguas Frescas" could also be at the top or the bottom together as long as there is space for the actual flavor to be inserted. There will be a number of flavors going into this new master format branding label namely Horchata, Melon, Mango, Water Melon/Cucumber and Jamaica. No doubt you will see that with such a small label we need to keep this simple. Our products are sold on a fountain machine with up to 20 other products (ie Coke, Pepsi etc) so we like our label to stand out. Colorful, clean, bright and uncomplicated is the goal. Perhaps using colors of the Mexican flag may be interesting. Any questions please ask and I will share the answers with all designers.
Once we have the master brand label designed and the competition is ended and paid for, I will want to work with the successful designer further on how to then incorporate the flavor into the main design.
I will need jpeg and art files for printing ie .eps .ai .pds
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