Blind Faith is a brand new Sauvignon Blanc to be released to the Australian market in February 2018. It is not for the top wine consumer - targeted to those that are price conscience - really like fresh easy drinking wine styles. The pack needs to look like a $20 bottle of wine on shelf - not $10 - the wine will be available in bars, clubs and restaurants. Having a glass of Blind Faith is quite simply meant to be social and fun - not complicated - eye catching. The consumer will be 50/50 male female with a 30% conservative leaning.
Descripción de los usuarios potenciales del producto
Male/female - equal split
Earns between $50,000 -$90,000 per year
Not a natural leader - goes for safe
Atributos de estilo
Necesidades de diseño
Front and back wine label
Front label - the name Blind Faith - the brand - the variety - Sauvignon Blanc and the vintage 2017. The label artwork needs to work on both a red and white wine - it needs to be developed to show both.
Back label will have the brand name - logo if applicable - copy and also mandatories associated with wine products of Australia - this will be fairly basic.
Blind Faith can be interpreted in so many ways - an illustration - great font - treatment of the words - Blind and Faith - needs to have sense of cheekiness...whilst not alienating the more conservative side of the market.
Lo que debe evitarse
The look and feel needs to not be block like or too masculine and harsh - needs to have a solid feel to it with soft edges - don't go for Anything too over the top - keep foils to a minimum - think simple and clever communication of the name. It is a white wine so - it does need to have impact on the bottle. Nothing too old fashioned or super conservative - this wine is meant to be simply enjoyed - not from a prestigious winery.
Dimensiones del envase / paquete
Actual shape of the label is variable - needs to be one piece - can be oval - circle - triangle - rectangle - if we can work with these total height and width restrictions fro front 12cm wide and 10cm high (can be smaller). back label use the attached The Grazer file as to the largest it can be.
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