Cómo Marcaufzug comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Carnival Premium Vodka
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Carnival Vodka is a premium Vodka from the Island of Ibiza. Typical elements of the positioning of Carnival Vodka is the small, handy bottle (330ml), the mild taste, great, flashy and positive design, ease, purity and freedom. What inspires Carnival Vodka is the happiness and the hippie, fairy tale and carnival lifestyle of ibiza nightlife and festivals like Tomorrowland.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We search for a bottle print, that represents the above named qualities. The shape of the bottle is already defined (see attachement); it is a small 330ml glass bottle that is going to be printed with your design. The bottle will have an aluminium cab (see attachment) with wide bottle neck 38mm. The cab will be coloured matching your design. Please include it in your design. The drink itself will of course be transparent. The bottle print is your main task.
- Textwise it must contain the brand name "Carnival" as well as the supplement "Premium Vodka" and the origin "Ibiza" - just use a simple sans serif font as you might know it from Absolut Vodka
- Because the bottle and the drink itself will be transparent, the bottleprint has to be very flashy, representing the joy of carnival, hippies, fairy tales, festivals and Ibiza
- it should be possible to add different tastes later, so the bottle print should be adaptable to different colours later
- There must be a strong link to Ibiza as one of the greatest Party locations in the world, as well as Carnival and the Hippie Lifestyle
- The print must go completely around the bottle - not just on the front (placeholder on the back for ingredients etc.)
- Please note that the maximum hight of the print is 100mm - it can't be printed over the complete curvature of the botte neck
- Please use the full space from the bottom to the curvature (100mm)
- a design we like you can find on http://www.glorymornin.com (another project from us - Carnival Vodka must be different from that!)
With the above given description we have a pretty clear idea which direction the design should go. Maybe this restricts your creativity. Although the propability of an acceptance of your design will be higher if you respect our briefing, we are open and invite you to give your own design ideas having in mind our brand positioning. We are looking forward to be surprised by you!
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