Mathr tuvo su nuevo etiquetas de producto a través de un concurso de diseño:
Catchy label for a trendy fermented drink!
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Alimentos y bebidas
Diseño de inspiración
Inspiración de colores
Nombre de la empresa
Nombre del producto
Descripción del producto
Hi there, I hope the following gives you a good overview of what this water kefir is all about :) Kefir is made by fermentation: this means that micro-organisms are converting the sugars that are present in the initial mixture (water, figs, sugar cane, lemons and micro-organisms) and convert them into really beneficial stuff. You could compare it to Kombucha. Therefore, it's a kind of drink that's healthy, non-alcoholic, low in sugars and full of bacteria. It can basically replace your usual soda craving. Plus, it's organic! This is the text that I want to communicate on the back label, and it might give you a better understanding of the product! At Kult Kefir, we only use what's best for you! Our ingredients are all organic: water, lemons and precious kefir grains which convert the sucrose contained in the figs and sugar cane into a multitude of beneficial acids, fizzyness, floral aromas and more living bacteria and enzymes to boost your flora! Don't be fooled, while this drink resembles a fizzy lemonade, it is actually a traditional fermented drink produced with kefir grains that have been passed around from generation to generation since hundreds of years. Kefir grains host zillions of bacteria and yeasts. Those living cultures help our bodies function properly by increasing immunity, promoting digestion and anti-inflammatory properties. Perfectly suitable as your go-to refresher, Kult kefir boasts a very low sugar content as most of it has been consumed by the kulture. What's more? Only trace amounts of alcohol are present. Do you have the guts? Conservation: be kind to your kefir, keep it cool! To make sure our bottles are full of life, we never pasteurize. At ambient temperature, the living kultures will activate their metabolism so that the flavour and fizzyness will evolve.
Descripción de los usuarios potenciales del producto
Individuals who care about their health as this drink is unpasteurised, organic, probiotic and low in sugars. Location: Belgium, around the capital city (Brussels) Income level: middle-upper class Gender: majority of women Age: 20-40
Atributos de estilo
Necesidades de diseño
I would like a design for the front and back of the label, as well as a sealing band. To get a better idea, have a look a the two prototypes I created. On the front: I would like it to be catchy and quite "lean", i.e. not too many ornaments. This would be in line with the catchy and short name: Kult. Apart from that, a nice quote like Pure gut'ness and then some benefits of the drink can be added to the fact that it's a Water Kefir drink. Surely mention that it's organic! On the back: I want to tell a sort of story of what Kefir is, what the benefits are for the consumers while really emphasizing that these benefits are due to the fact that the drink is unpasteurized, full of living cultures and made with organic products. It would be nice to point out that as each bottle is full of life, it should be conserved in a cool environment and that people should expect the taste to evolve if not. Finally, please include a UPN bar code. On the sealing tape: The idea is to have 3 different tastes - 1. The original, 2. Lime, Raspberry & Mint and finally 3. Ginger This differentiation can be made clear by adapting the colour (see prototype) for each taste on the seal. Although I've provided two prototypes, feel free to be super creative! This is just an idea and guideline of what I like.
Lo que debe evitarse
I would just say: keep it light, cheerful and no overload on colors. Don't forget a bar code on the back label!
Dimensiones del envase / paquete
6,6 cm x 8 cm each label (i.e. back and front)
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