We need a wrapper/label for a new chocolate bar brand. Our target
audience is gourmet chocolate lover/ spiritual seeker
The bar is a mind/body experience designed to enhance specific aspects
of your life: Examples include "abundance" "Joy" "Passion"... each
will be a separate bar.
The bars will be a premium chocolate infused with delicious flavors
and energetic healing properties. There will be a QR code on the label
that links to a guided meditation.
(the label has to say " 64% Dark Gourmet Chocolate )
3 SKUs are planned (Abundance, Joy, and Passion) so the design must
function as a template -
Each bar must based on the design template, with the top 3 inches
containing the following elements: the name (abundance, etc), the
flavor (raspberry/acai) and the company logo (Illuminated Chocolate)
If we can fit a line about the guided meditation. that would be great,
but that might have to be on the lower half of the label, along with
the QR code.
The first bar will name will be “abundance” The flavor will be
The design must convey a delightful taste experience that will open
your spirit to abundance energetically.
The consumer will be able to scan a QR code and listen to a guided
meditation that will allow deeper opening to Abundance. The code could
be on the bottom half of the bar or the back.
It will be a mind/body/spirit experience.