Descripción de los usuarios potenciales del producto
Our Beer ist a high quality beer and has nothing to do with the beers you can buy in supermarkets for low prices. So all beer lovers are the target group.
Atributos de estilo
Necesidades de diseño
As cans are not yet so common in germany i guess customers will be a bit younger as with our bottled beer. As you can see in the uploaded files a picture of our Helles in the bottle which is very conservative. The caned version needs to be more attractive for the consumers aged 16 - 30
Also on the label we need following legal details:
Barcode ( will be submitted in the final stage )
Zutaten: Brauwasser, Gerstenmalz, Hopfen, Hefe