Cómo Shugg comenzó su viaje en etiquetas de producto
Diseño de inspiración
Otros requisitos relativos al color
Most of the can examples I attached have white and gold and a red variation with another color. Ours will be shrink wrapped cans, so we could actually have them print clear on the shrink wrap and let the silver shine through. So it could be metallic on the silver parts. Gold would have to be opaque. But really I'm open to any colors.
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Alimentos y bebidas
Nombre de la empresa
Martin House Brewing Co
Sitio web existente
Nombre del producto
Magnolia Malt Liquor
Descripción del producto
We are a craft brewery that releases many new beers throughout the year. This will in essence be a funny, retro, throwback style can. It will be a 9%abv "craft malt liquor" that will sell in a 4pack of 12oz cans, which are shrink wrapped labels. That allows for full detail to transfer from the digital image to the plastic label, while printed cans do not. Again, it is possible to let the aluminum shine through the label and make some parts of the art appear silver/shiny.
Descripción de los usuarios potenciales del producto
The target demographic is likely 25-35yo males. However older craft beer drinkers might enjoy it. It will be a very limited run of cans. It's meant to stand out on the shelf and make you laugh and pick it up. With so many crazy artistic/intricate beer designs out there, I imagine this one will stand out on simplicity, much like the can designs attached. It does not have to include the fonts I attached or be similar to our other beer cans. This is a throwback. As if our brewery was 30 years old, not 5. It could even have a vintage interpretation of our bird logo, before it 'evolved' over time.
Atributos de estilo
Necesidades de diseño
The name of the beer is "Magnolia Malt Liquor". I attached many examples of some old school badass beer cans. I love the simplicity. They are all simple, but still quite hilarious. Most of the cans have white, gold, and red. If you did add silver, we could make it show through the shrink wrapped label. Though I'm open to all color combos. Many of them have an animal on them in some way. A PANTHER seems most fitting, as it is the mascot of our town, Fort Worth, but again, open to anything. This is a throwback design. It does not need to resemble other Martin House beer cans.
Lo que debe evitarse
Just be sure to note that this is a round 12oz beer can. So the art will wrap. When the cans are in a 4pack beside each other, you should be able to turn the front 2 beer cans on opposite sides and have something on all sides. So either an image that continues throughout the beer can or the same image on both sides of the beer can.
Dimensiones del envase / paquete
Dimensions have been provided in the shrink sleeve attachment. It is a shrink wrapped label that will go on a 12oz aluminum can.
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