Cómo nativepetcare comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Animales y mascotas
Cuéntanos a qué tipo de público quieres llegar
For the doting, eco-conscious pet owner, Native Petcare’s organic, moisturizing shampoo is the most healthy and natural among all pet shampoos, because we use high quality herbal and natural ingredients with no added chemicals.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a clean-looking label for our dog shampoo that clearly depicts the quality of our all-natural ingredients, and also taps into the love that all dog owners have for their pet. The bottle that the label will go on is a "boston" shaped bottle in amber, with a black cap (picture attached). We would like a label with a cream/white background, and it will be printed on a plastic label (shampoo, so must be able to get wet, hence not a paper label). The ethos of the brand is that this is a product that is good for your pet, that will make your pet clean and condition it's coat, and that won't result in your pet smelling like a cookie or something unnatural. We use high-quality natural ingredients such as oatmeal, lavender, rosemary oil, and coconut oil. We aren't just going for the "granola" customer, however, that is concerned with eco-friendly products, but also the pet owner who dotes on their pet and just wants what is best for them. It would be wonderful if the label can somehow tap into the fun and love that the pet owner has for their pet while not appearing kitsch.
The current market has a lot of different pet/dog shampoos offerings, and it can be very confusing for a dog-owner to know what is best, what to get, etc. The packaging for existing products is generally low-quality, overly busy (a lot of info, pics, text, etc), and just not very appealing (see pics attached). We want to be able to stand out on a shelf due to our simple, clean aesthetic that clearly communicates what we are (a high-quality, all-natural product), and taps into love dog-owners have for their dog. We really look forward to what you come up with in your design!
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