Cómo johnleiper comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Pearly Queen Honey
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Honey beer. We keep our own bees in east London but also source honey from other urban bee keepers. We are branching out into honey beer which we would like to sell at markets, craft beer shops and pubs. Our honey bees are based in the east end of London. We want a punky, urban design. Inspiration includes pearly graphics from the artist pure evil.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I would like to base the logo, which will feature on the front of our beer labels, to use the 'pearly king' art work by the artist ' Pure Evil' as inspiration. This should be for inspiration only but it conveys the key themes: young, loud, punky feel yet quite mature (target audience is beer drinkers in early 30s) at the same time conveying that this is honey beer and very much cemented in the east end pearly kings and queens imagery. Needs to be a pearly queen - which relates to queen honey bee. Key message is honey beer from east end of London.
Gender neutral with clear loud message. I like the contrast of old time black and white pearly kings and queens and vibrant punky colour. Not the most simple of logos but should not look too cluttered either. Was thinking of printing on clear/transparent label but open for your interpretation.
We need to meet all UK based legal requirements for selling this product, in terms of what we put on the label, so that it is possible to sell in shops. The label is for a standard 330ml brown beer bottle. I would like to know what format the output will be I.e. PDF? Also needs to be high detail resolution. We will be sending finished product to printers.
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