Cómo r.mesnil comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
The Group Castel is a traditional wine merchant’s in France and great Producer wine régions of France.
Castel is recognised at home and abroad as a major player in the beer and soft drinks arena.
And whether as property owners, winemakers, bottlers, wine merchants or even retailers, the men and women who make up the different faces of Castel all share the same drive, passion and overriding quest for excellence.
This project is for export and for newbies, Young people who are interested about wine.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Revive « LE PICHET » ‘s brand on this segment.
« un easy-drinking wine » for millenials with a very impacting and attractive packaging" »
Forget the existant packaging and start a new one.
We would like a colored-label with the brand name "Le Pichet" (in French jug/ pitcher) a funny label.
Young consumers are very sensitive to label designs. The label is an imporant element, it reveals the personality . 66% of young people appreciate the labels worked well against 38% of the elderly.
3 tracks of labels:
- gimmicks labels (funny)
- retro label (not old) but like 80's
- spirit of Andy Warhol / POP ART
Please follow the briefing enclosed.
Create a new packaging for newbies with our brand " Le Pichet " in dry white wine and dry red wine (there is a potential for development in the future for white and red sweet wines)
Packaging must be very young and impacting , very colorful.
Bottle should be lightened Bordeaux and caps should be screws and not branded . Color of caps : Red or blue for red wine and green like apple for white wine.
Legal mentions on label are at least: the brand and red wine or white wine
Optional mention to indicate as your choice are : trademark - " fresh and fruity " for the White / " Round and fruity " for the red / and Bottled in France.
Dimension of label must be a standard form like the current one.
Do not put a figure on label but it is ok for the representation of animals or people.
Labels must be colore
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