A label for a can of beer, with a central theme that we can use in marketing materials. We have a mascot for one of our burgers (see the widowmaker image attached) and like this style, though it isn't necessary to make it look similar. We also have had a crude mascot for the beer made in the past (see big sissy poster, attached) for reference, there is no need to include anything from there. Finally there is a provisional label attached, which contains the size and required legal text. To be clear, we don't want to reuse anything from these examples, they are just for reference.
Please note: We need to include the text (in Spanish) "Cerveza Artesana Suavecita" prominently on the label. This means "light craft beer" and it's important because it describes the product. Apart from this text and the legal text (ingredients, produced by, etc.) which must be in Spanish and are provided for reference in "provisional label", any other text will be in English, including the words "American Lager".
The name is kind of a joke because many customers who weren't used to craft beer complained that they were too strong, bitter, toasted, etc., and so we brewed a very light lager called Big Sissy for them. Most people in our market do not know what sissy means, so feel free to camp it up with the mascot/character/whatever. Young, fun, high quality are the themes.
To summarize (in my mind, you're the designer, you know better than I do how to arrange this stuff) from top to bottom on the label:
"Cerveza Artesana Suavecita"
"Big Sissy Lager" and some kind of mascot or character or other logo image
The Big Al's logo needs to be incorporated but does not need to be prominent. It can go on the back, or put it on a t-shirt the mascot is wearing.
We like these designs:
Corporate colors are white and pantone 484, but it is not necessary to use them - we want the cans to stand out on the shelf.
Please note these are 33cl cans, not 12Oz American cans and thus use a smaller label size 204x86mm.