Cómo Tugboat Tea comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Tugboat Tea + Coffee
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Description of the organization and its target audience :
We sell loose leaf tea, unique tea blends and coffee in store and online.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need new grownup label for our range of black loose leaf teas. Then we would like to work with the same designer to modify the design to work with our other lines of teas. We currently have four lines of tea. Black, White, Green and Infusions and the design needs to be flexible to work across all four lines. Each line of tea types would have its own unique colour so that the individual type of tea ie black, green ect should be self-explanatory.
Incorporating our Tugboat logo - preferably with "Tugboat Tea" as the text within the logo.
We like the logo, so will be happy for that to be incorporated on the label as it is, but any ideas that might improve the logo would of course be considered too. Also happy to change the color/font of the logo.
We want vibrant colour, a clean uncluttered design and a clear - at a glance - message of what is in the box.
The words “Black Tea “ and "Loose Leaf Tea" need to be incorporated in this design. No cursive fonts for the text please. It’s more of a fresh, clean look that we are after.
Label dimensions :
88mm high x 63mm wide
15mm left without any text or logo at top of label - we use this to wrap over top of the box to seal the box. The box is brown kraft. Images are attached.
We also need to leave space somewhere on the label to add an adhesive Dymo label on top of the designed label to differentiate the teas in each box. We print these separately, with name of individual teas on eg. "Assam" etc.
The Dymo labels that we use are : 13mm high x 51mm wide.
Currently we leave the space at the bottom of the label for the Dymo label, which seems to work, but this can be altered if it works better elsewhere in your design.
We have attached our current logo and some images of our current packaging. More bout us can be found on our site