When we receive customer orders, we print their specific "homebranded" labels and then pack the products. Currently we are printing basic black text on plain white labels which look very bland. Our packaging bags are all clear and do not have any artwork on them so overall it is a very sterile presentation.
We would like to continue with the clear bags but would like to brighten up the package with a more attractive and professional look. We think the best way to do this would be to have a label designed with some basic artwork or colours and space for us to print all of the necessary details for the package. We could then have the designed label mass printed and then we would use these to do our own specific printing on them.
We sell food products and it is a very price competitive market. Currently our packaging makes us look like the generic or budget brand which we would like to change. We're not looking for a high class look or anything like that but just something simple.
Also in supermarkets, our products are usually ranged together in a section so a colour or theme would make our products look better when they're all together.
Food labeling requirements mean that there is quite a lot of information that we need to provide on the single label for the products. There is some information that is applicable for all products so we can have that printed as fixed text on the label design.