Final Round Notes:
We would like to see a full label. What this means is that we want to see a three-panes wrapping label with a nutrition facts table on one side, a description of the company/product on the other side and the actual label artwork in the middle. Lets start taking the brewery logo out of the label artwork and simply include it above the product description. We want the entire label to be one big rectangle that we put on the bottle as one piece. Don't worry about what to write, just put in some lettering and words and once we pick the winner, we will fill it in...
The bottles we are using are short glass bottles. The label is going to be about 3 1/8 inches tall, so keep that in mind, please. If you would like to see the kind of bottles we are using, look up Alaskan Brewing glass bottles.
We really like all of the labels we have seen this far. If you could apply needed changes, we look forward to seeing the
Here are the key things I think we want the logo to indicate and
how it could do so. This is simply a list of ideas we could 'mix and
match' to get a nice, simple, professional looking logo:
1. Water, water, water and more water.
a. Use the water truck as a focal point, front and
center in the logo.
b. Have a river in the picture running through the
logo- representative of Skagway River.
2. Made in Alaska
a. Google search 'Made in Alaska' logo. It is a mother and cub polar bear and is a bona-fide way to signify a product is made in alaska. It is simple, sweet and universally recognized. It should NOT be a mainstay in the label or part of the logo. It is something that should be in the bottom or upper corner as an additional piece image on the entire label.
b. Put Mount McKinley in the background
c. Put script on the logo reading something like "Brewed in Alaska"
3. Highlight our ingredients
a. Birch tree somewhere in the logo
b. Spruce tree somewhere in the logo
c. Script out "Made with Cane Sugar"