We are redesigning the packaging for our fourleaves 3-step curry range.
there are 10 varieties, however you only need to subit 1 design to this contest . each variety is distinguished by color and name. the rest is consistent. we understand that this is a few images so we would like to get the concept for one variety and offer the winning designer to complete the range by negotiation.
The 10 varieties are
Malaysian beef rendang
North Indian chicken Korma
South indian (lentil) dahl
West african chicken satay
Bombay beef madras
indian tandoori chicken
Indian Lamb rogan josh
Japanese nagano chicken
african cape malay lamb
indian butter chicken
The varieties are sold in a shipper of 6 . we are restricted to using the existing shipper this is more about the the size and dimensions of the new box that restricting the new design to be that similar. i will include an image of this.
there are very few competitors for dried spice mixes for curries most are wet pastes or sauces on the market.
we would like to promote the PURE , NATURAL and AUTHENTIC nature of the product we offer. our curries taste exactly like one made from scratch. the recipe we provide uses fresh ingredients and very simple easy 3 step method to create the perfect dish. these are restaurant quality and we feel this message is not getting across to consumers in the current design.
the four leaves logo needs to be removed and the primary focus should be on the name of the curry first, the 3 step curry secondary,
the current range has 7 different colors . the new launch will have 10. the color choice to highlight malaysian rendang was purple this will need to be kept similar . the shade and tone etc can vary but it must be purple.
The website is http://www.fourleaves.com.au
the existing 3 step curry packaging is on the front page and in the recipe section.
we are taking a new direction in the relaunch
the feel is that we are recreating the old traditional trusted way of creating curries with a new modern twist making the most of modern cooking tools with our beautiful blends which cater to the modern market.
.please note the download files
9539 fourleaves shipper & curry range packaging is the existing packaging. not using this box just the shipper.
the actual package dimensions are correct in display 9775 but the actual design of the box can be changed if desired. height 130mm width 80mm and 40mm deep.
9775 fourleaves pack is the the new size for the packet to allow for 3 individual spice sachets. a few words are not correct on the box but reference is correct. please note this design is not what i am looking for but provides the information for the new design.
please message me if the design brief is not clear. this is a genuine project and we do need to choose new design.