Cómo wouter.kwakernaak comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Oud Reuchlin & Boelen
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Oud Reuchlin & Boelen is the largest distributor of wines and wine concepts active in the Dutch on trade market. The wines are mainly listed as a housewine in the Café-Bar segment, as well as Premium Quality Cafes and some restaurants. The current clients prefer to have a classic wine with excellent value for money.
¿Qué te inspira y qué diseño imaginas para tu empresa?
One of our private label brands is a sweet German wine, currently named "Winzerkrone". As this label is almost on the end of the product life cycle we’re looking for a re-launch of this wine with a new, fancy name and label with respect to the heritage of the wine and it’s region, but very “2015”.
German sweet white wine is drunk by a broad audience: young consumers (who think still wine is too dry) and older wine consumers. This wine is also popular by 20+ at outdoor festivals or in a bar / cafe.
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