Cómo Lost Art Liquids comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Lost Art Liquids
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are an electronic Cigarette Company. We manufacture e-liquid and have a very successful line of e-liquid. We are launching a new line called Slotter-Pops. Our target audience is people in their 20's-40's.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are making a new line of e-liquid called Slotter-Pop. It is a play on the American Popsicle, Otter-Pops. We can not have any of the Characters on the label, as that would be considered, advertising to children. We want to have a similar font and background colors of the original company. It doesn't have to be exact, but we want people to get a feel of nostalgia when they are looking at our brand and it reminds them of Otter-Pops. The design that we are looking for now is a template that will be used. Once we approve the design, we will need to add warnings, ingredients, some warning pics and the different nicotine levels. So the winning label will then have the warnings, the ingredients, and the different nicotine levels added. So the final design will be the same label in 4 different versions. One for 0mg of nicotine, one for 3mg nicotine, one for 6mg nicotine and one for 12mg nicotine. Also the label size needs to be 1.375 inches by 3 inches with bleed lines and die lines. If you have any questions, please feel free to ask.
The label needs to be fun, colorful, and remind people of when they were younger. Also this is just the first flavor of this line and more flavors will eventually be released. For example, our current line has 7 flavors and we started with 3. So there will be an opportunity for a lot more work after this initial design. We will also need Menu Cards, Stickers, T-shirts, Hats, etc.... So the winner can have quite a bit of work for a while.
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