Story - Dams have become the lifeblood of the Pacific NW, there are 11 on the Columbia River. It provides the region with clean energy, controlled flooding, additional recreation areas and allows the region to turn eastern Washington where our vineyards are located into an incredible farming community. We use very little water to grow our grapes, but these dams are a big part of our community.
Although the dams are a Godsend to many they are not without problems and one that we are concerned about is the restoring the salmon run. We are donating $1 from every bottle sold to organizations that help restore salmon runs.
Imagery - We see several possible options with this label. Whatever the direction the label should appear upscale and reflect a +$20 bottle of wine. We are open to things like embossing, foils and diecuts. Beside the brand name 11 Dams on the label we also want the following information:
‘by Rocky Pond’ – this is the name of the winery and can be complimentary but certainly secondary in importance to the brand name.
‘Columbia Valley, WA’
Possible Option #1 – create a unique design that could perhaps use different iconography (modern, symbolic, abstract, expressionist, impressionist, architectural). It could have all - or one - or any combination of the following themes – vineyards, grapes, barrels, river, dams, salmon, hills, sun
Possible Option #2 – create a unique image that would be compelling to the consumer. The graphics could be open to interpretation, but one thought would be to have the 11 dam names either hidden in the graphics or subtly visible in the background. The names are:
• Lake Bonneville
• Chief Joseph
• Grand Coulee
• John Day
• Priest Rapids
• Rock Island
• Rocky Reach
• The Dalles
Possible Option #3 – Your own interpretation - Create a look and feel using creative fonts and any design you think will grab people’s attention while making sure the wine looks upscale.
The label will go on a Bordeaux wine bottle. The same bottle you would generally see Cabernet wines in.