Cómo Organic Gypsy comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
The Organic Gypsy
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are a food truck and catering company that specializes in healthy and delicious food sourced from local and organic farmers. We are purists in this vein- we mean it when we say local and organic! We cater events and do festivals with our food truck. Our market is people who are already into food - going to the farmer's market, shopping at the local co-op, and have special diets- gluten free, vegan, etc.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Most recently, the root beer we sell out of the truck is going to be bottled and packaged. I literally dig up local sassafras roots from a local farmer and use local maple syrup to make the root beer. Key points: there is no gluten, preservatives, or flavorings. It is a healthy alternative to soda. Sometimes when I market it out of the truck I say things like: Tastes like what your grandpa used to drink.
The label I'm looking for is a 12oz glass bottle label. I'm not sure what brands/designs I like, but I want the main brand to be: Gypsy's Brew and for the flavor/kind (hoping I end up launching a more extensive line) to be Real Michigan Root Beer. I don't love all the images of the big barrels for most root beers I don't think. If it fits, incorporating the shape of the state of Michigan, that might be cool. I like clean design, but I do like it to be earthy and the farm-to-table type feel of shabby chic...think ball jars, barns, burlap, etc.
I'm thinking the tag line/key words should be: Righteous Brews, Real Michigan Root Beer
Attached is my logo, we call the truck Big Blue. Perhaps to stay with that theme a blue background could be used? The gypsy crunch label is a label I use for my packaged soups that I sell to my customers. I'm not sure if there is a way to incorporate the flags and blue into the branding for gypsy brews. the kale yeah shirt was just to show you something fun i had designed for our tshirts for employees!
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