A label for our sour meads that are packaged in 450ml champagne bottles and are either corked and caged or crown sealed. See pictures for bottle type however bottles dimensions are:
Height: 24.5cm Circumference: 22cm. This bottle is the shorter of the two and is dark green.
We would like our label to represent a luxury and quality product whilst maintaining a minimal, cool design. We like intelligent, creative labels and designs with double meanings. A label that makes you think. We are expecting a label with interest and layering and happy to hear/or see your thoughts on stock images etc. We would like our label to mention the points listed below but we don't want the label to rely solely on wording.
The label MUST contain the following for regulatory purposes:
Full name: Hunter and the Harp Meadery Pty Ltd
Address: Will provide to winning designer.
Drink wise and pregnancy images: We will provide.
Mead. Made in Australia.
Area's for us to manually fill in details for:
Please leave an area for us to add a barcode in future
We would like the label to also mention the following (or similar) in side print:
Small family owned and operated Illawarra based Ops
Unfiltered. Live cultures exist.
Hand-Crafted Limited Release Sour Mead
Honey Yeast Water Bacteria
No Preservatives No Additives No added Sulphites
And towards the front (under logo?):
The Home of Modern Australian Made Meads
We would like the logo to be centred on the label and will allow the designer their interpretation on shape. So long as we can get the label dye-cut to their design we're happy.
To allow us as a small start-up to keep costs down initially, we would like our bottle label design to include a neck label. The neck label will contain the sour mead name and a small area for a description (30-40 words). We would then create smaller print runs (50, 80, 100) just for the neck label. Think lambic, geuze, framboise beers form Belgium.
I'd like to explain about myself, the name of the business and the logo and it's meaning to help the designer picture who we are and what we are trying to bring to the market. Firstly the name; Hunter and the Harp; its all about family. A little while ago i was lost in my career, after nearly 20 years skippering boats and working out sea i wasn't challenged anymore, was bored and knew there was another thing calling me but didn't know at the time what it would be. As it turned out, that new role for me was to become a Father. I absolutely relish it, kids are radder, funnier, mini versions of you. You welcome them, encourage and congratulate them, educate them on everything from air guitar to the rabbit in the moon. I became a Father to Hunter Finch and 16 months later Harper Heron. Now, 4 and 3 years old. So the name literally means family, Hunter and the Harp. It means that no matter who you are, where you're from, what your religious beliefs are to who you like to cuddle with in bed at night, if you want to be part of the sour mead family we welcome you just like i welcomed my kids into this world. I want to leave a legacy behind for them, to continue to grow and one day remember who their Father was.
Now to the logo, the name now makes sense hopefully, what about the symbols. In the background is the helm, its "who I was" in a previous life (but i still skipper so not technically given up just yet) it's a massive part of me, my partner and my little deckhands. The arrow represents Hunter, whilst the Harp represents Harper, the "who I am now". It's bringing the two together-what has made me the man who i am and the man I want to be into the future. The colours were selected especially. Gold to create a sense of luxury and class, the same for silver however a more support role. The black is there because black is minimal and classy but also has an edgy feel. The white is a clean offset to strike balance but for me also represent fairness or honesty.
As a business we believe in supporting our Community. We are already part of the community and want to engage positively and support our community so we can receive their support. We believe in Sustainability. We want to see the production of our meads as having a positive effect on the environment- if we take care of our country, we will be able to continue to create healthy habitats and ecosystems for bees. This allows us to continue doing what we dream about doing. Destroying our environment destroys our business.
I would like the designer to consider texture when designing our bottle labels as i think it can play an important role if incorporated correctly. Whether that be embossing or recommending a label style with visual and tactile appeal. Metallic foiling for the gold and/or silver would be something we'd like to consider also.
A label that will hold it's own amongst a table full of high quality wine or sour, aged beers. Whilst at the same time stands out on the shelf.
We would also be interested in discussing with the winning designer an add on feature to design a matching label with the slimmer clear bottle in the photo description.