We are in the process of re-branding Bere, one of our flagship Italian wines. Bere is an entry-level red wine from Tuscany, at a modest price point and with wide ranging appeal.
While staying true to the rustic color palate of the current design (attached), we are looking for something more sleek and elegant, but still traditional and classic. We would preferably like to eliminate the watercolor motif, and replace it with something a little more understated, but identifiable as the package of a well-known and distinguished Wednesday evening wine that has an already established customer base.
Bere should transport the customer to the iconic hillside vineyards of Tuscany, with rolling hills lined by the distinctive peaks of cypress trees, miniature castles, winding gravel pathways, blue skies and bicycles.
Style inspiration attached - feel free to draw from the concepts of these images.