Emotive bottle design for Gorilla/African themed Spiced Rum

Alimentos y bebidas

Gorilla Spirits Ltd

www.gorillaspirits.co.uk

Karisimbi Spiced Rum

Karisimbi is a multi-island rum which blends both aged and unaged rums from Barbados, Dominican Republic and Jamaica. Richly spiced with blood orange, cinnamon, ginger and vanilla, this is a Spiced Rum like no other.

Male or female, 25 to 45. Income Level - £30k +To be sold in pubs, bars, retail outlets and supermarkets across the UK and abroad.

We are looking to re-design our Karisimbi Spiced Rum as we want to really change the format and look. The current Karisimbi packaging does not stand up to a high standard of competition in the category. - Shelf standout is poor - Packaging feels cheap & at the value end - Lacks the design & quality cues seen across the rum category that give consumers confidence to purchase - Misses the opportunity to convince consumers to Buy in, trade up or branch out and try something new. - Consequently does not deliver value to consumers at £35 We are also looking at a Karisimbi Golden Rum too, so we’d like some ideas on this as well. We will need both a front and back label produced or it could be a wrap around label. You may well not have heard of Gorilla Spirits but here’s a snapshot. We are a small-batch award winning distillery that produces an exceptional range of spirits and liqueurs all while donating £1 from every bottle to The Gorilla Organization. We use our brand to highlight issues relating to Social Responsibility, Sustainability and Conservation – We have donated around £60,000 to gorilla conservation to date – We support small coffee growers in Rwanda by sourcing coffee for Maraba production at prices above Fair Trade – Most of our merchandise is made from organic and recycled materials – Our cardboard is FSC certified – Our latest bottles are made from 100% post-consumer recycled glass – We support the community through sports sponsorship and donations – We support non-profit organisations by creating and selling products which bear their branding; we have 13 currently active with a number of others in the pipeline. See more on the ‘Community Spirit’ page on our website. – During the critical stages of the pandemic we manufactured hand sanitiser and worked regularly with our two most local foodbanks, helping to distribute food to those in need – We have twice been a winner of the International Award for Corporate Social Responsibility run by the Green Organization who list us as a World Leader (exemplar to others) – We were a finalist in the CPRE Countryside Award 2018 in the Rural Enterprise Category We want to move away from a Pirate Gorilla, especially as people are paying £35 for a bottle of Spiced Rum so it really needs to be upgraded…! We are open to anything. We want to change the bottle shape to the Teo light as per the attached which has a hint of green as it is a post-consumer recycled glass and shape (the bottles have a green tint to them) so please bear this in mind too. Original Bottle design attached with label but this looks like a cheap value brand. Useful info on Mount Karsimbi - https://www.volcanoesnationalparkrwanda.com/activities/mount-karisimbi-hike.html Bottles for reference in similar price set - Chairman's Reserve Spiced - £27.25 Don Papa - £32.75 Diablesse Spiced - £29.25 Old Sun Rum - £32.95 Lugger Spiced Rum £36.95 Black Tears Spiced Rum - £34.95 Kraken Black Spiced - £37.95 Cheaper options include Captain Morgan, Duppy Share Spiced, Dead Man's Fingers, Red Leg Spiced, Havana Club Spiced.

Any link to pirates. We do not want it to include the Gorilla Spirits Logo. It doesn't need to have a Gorilla in the image.

Please see the attachment with the Teo light bottle dimensions.