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We are a beverage company that produces fountain machine products. Many of our existing products are Hispanic flavors such as Horchata but we also have Energy flavors and Vitamin beverage flavors. The branding work we want to design here is for the small valve head that you see on the front of the fountain machine which, when pressed, causes the product to flow into the cup. Predominantly our products are sold in convenience stores and food service locations.
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The label used on a fountain machine is small with 2 size options 2" x 2" or 2" x 3". These sizes must include a 1/8" bleed around the edge. Submissions are required to be in ai. or .eps format plus copy jpeg.
I have 2 brand names in mind for my existing product that I am having to re-brand. You can pick one or both to work on it wont effect the result as its the overall CONCEPT that I am interested in NOT a finished graphic. In other works this project is more about idea generation at this stage and I will likely bring the winner in house for the final development of labels for print. The 2 brand names I am looking at are :
" Viti Shock " and " C Breeze ". I am open to other names if anyone has some great ideas for a Vitamin beverage. Again this is a very concept driven project.
The products are a Vitamin Drink containing Vitamins C, D and B plus electrolytes. The drink is also LOW CALORIE. There are 2 existing beverage flavors. Cranberry Pomegranate AND Orange Tangerine. Both will need to use the same concept design and I will need to be able to recognize the different flavors because some of the fountain machines we supply have both flavors installed now.
The demographic target is very general but most typically 18 - 44yrs old, slightly skewing male.
Please post any questions and I will answer as soon as I can.
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