Business: Small family winery
Target audience: Wine club, small to medium sized restaurants in California, New York, and Florida
Target age group: 25 - 50
Price point: $24-$48
I am launching my first production of wine after many years in the wine business and several years as an assistant wine maker. I am very excited as I have worked very hard to make this dream a reality.
For its first production, Noelle Winery and Vineyards will specialize in artisan style French Rhone Varieties (such as Grenache), which have a cult following among wine aficionados but are often overlooked in the predominantly mass-produced California market of cabernet sauvignon, chardonnay, etc. It is a goal of Noelle Winery and Vineyards to open up these French varietals to a greater audience.
Noelle Winery and Vineyards is following my way of life in using as many local and sustainable products and methods as possible, including local made bottles, 100% natural Cork, Neutral Oak, stainless steel reusable barrels, and shared production facilities with other wineries.
Noelle is both my middle name and my daughter’s middle name so it has family meaning to us.
I have worked in both the hospitality and marketing aspects of the wine business and I want my wine label to be eye-catching to stand out from the majority of other wine labels.
Noelle winery does not have a logo at this time.
The requirements for the label are:
1. Simple, elegant, and classic. I envision that the name Noelle might be in cursive and have a star element or oak tree in the label design, but I am open to alternate suggestions.
2. It should leave a strong visual impression and should be easy to recall/remember and differentiate from competitors.
3. The label will be used for burgundy style bottles which are both green and clear depending on the varietal. Bottle images and dimensions are in Attachment 1. It is expected that each bottle will have just one label on the front and one label on the back.
4. The text on the front label should include the brand name - "Noelle Winery and Vineyards", Vineyard (e.g. Ceja Farms) wine varietal (e.g. Grenache), vintage (e.g. 2014), Location (e.g. Sonoma Coast), and the alcohol percentage.
5. Other than the brand name, the elements in item 4 (above) should be easily modified to communicate and differentiate between Noelle’s various products.
6. The name “Noelle” should be the prominent feature with “Winery and Vineyards” being secondary. I am open to using Noëlle, the French version of my name.
7. The fonts should be easily transported to the back label which will include a more detailed description of the wine, suggested pairings, and the required legal information.