Cómo Jeremiie comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
NutriOptima is a new nutrition company that will be:
- selling supplements online (vitamins, minerals and a broad range of plants)
- providing online resources related to nutrition, health and diet to Latin America Spanish speaking countries.
The target market is Latin American people who want to improve their health and their quality of life, sleep better, have more energy, be less often sick... No specific age is targeted. It can either be a young professional or an elderly.
Yet, NutriOptima is NOT targeting athletes who want to improve their performances. We will not sell whey, proteins or such kind of things.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a bottle label for our products. See below and
detailed instructions in the attached PDF.
VALUES TO CONVEY
- for products: premium quality, natural, efficient products
- for brand: healthy, trustworthy, modern, clean, simple, transparent
(audit trail of production and medical studies underlying claims will
be available for each product)
You will find attached:
- instructions regarding what is to be included on each part of the
label, as well as some more information for 4 products we will be
selling. I have included different type of products we sell.
- a template of product label
After reading several contests' comments, this seems to be one of the
most common requirement from designers, so the contest is blind and
Feel free to ask me any question during the contest. I will be
available online to answer your questions and comment your designs
twice a day at least. If it is specific to your design, I will answer
in private. If it is a question that may be of interest for everybody,
I will answer to everyone.
BELOW I ADD THE COMMENT I MAKE IN THE CONVERSATION THREAD DURING THE
- the packaging will be white plastic bottle / eventually with
coloured caps (like green for plants / orange for vitamin C)
- I like the designs using the color of the ingredient (like purple
for acai) in them, but prefer to not use them as background. I would
rather prefer a more neutral background that remains the same for all
the product line
- the design of NutriOptima at the top has to remain the same for all
product line. You can not change the text color/font from one product
to another. I like the designs who have played with the O
- the text “Food supplement” must really be JUST BELOW the title.
It can not be at the bottom of the label. I read the regulation of the
country I am targeting and it is written inside, so I will not be able
to change it.
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