We are looking for a label (shrink sleeve) design that works for both versions of our product. We are excited to offer:
Stress Away Day - Happy & Productive
Stress Away Night - For a Great Night's Sleep
(both are 2oz "shot" style beverages)
Our products use a combination of ingredients including centuries old wellness remedies (natural herbs, vitamins and minerals) combined with some more modern nutriceuticals.
Our target audience is age 25-45 and skew's 60% Female to 40% Male. (Gender ambiguity is probably a good starting point.)
The ideal label strikes a balance between the Wellness/Natural category and Mainstream Consumption. In other words, it should feel equally comfortable at a health food store / yoga studio / convenient store or gas station. How is this possible? Perhaps use orange juice or bottled water as a reference.
The name of our company (Find Your Smile, Inc.) says a lot about us. We want to encourage people to find their smiles and live happier more productive lives. We would love to see the happiness conveyed while also creating a clear distinction between our Daytime (non-drowsy) version and our Nighttime (sleep-support) version. Do we use a smiling sun and moon? It seems to make sense but we definitely want to stay far away from cheesy!
Here are some word associations to help better define our brand personality:
- Happy / Fun / Smiling
- Empowering / Encouraging / Optimistic / Uplifting
- Productive / Efficient / Active
- Progressive / Innovative
- Stress Free / Easy Going
Included you will see an .ai version that we kinda like, but are not in love with. Hoping we can fall in love with a 99design! We've also attached a .pdf of some styles that we like.