We are HEXIS Energy, a French company that is the sole distributor of its own energy drinks. The taste of our 25cl slim can is a strawberry Energy drink. We launched this can 10 years ago. The colors were red and grey. Some years ago, we decided to modify that and to have a pink and grey cans as the flavour inside is strawberry. But now we would like to go back to our historic colors which are red and grey. Our logo is mainly composed of our star.
Descripción de los usuarios potenciales del producto
Our public is: teenagers, night clubbers and extreme sports riders. Our main target is mainly male, 18-40 years old.
Atributos de estilo
Necesidades de diseño
We want to modify the label design of our flagship product, a strawberry Energy drink in a 25cl slim can, to improve it. This is an aluminium can, with an original taste (strawberry flavour). The label has to be harmonious, classy and punchy. This label has to be punchy to distinguish itsef from other energy drinks. A creative idea to improve it would be much appreciated. The colors of this can should be grey and red, the colors of HEXIS Energy. You have to keep in mind that this can could be declined in other colors for other energy drinks' flavours.
We want to distinguish the can even more from all the other energy drinks. We are distributed in restaurants, bars and night clubs but also in supermarkets and hypermarkets. The can has to be classy and to bring out in the ice-buckets given in night clubs, but also emphasized in supermarket's shelves.
Lo que debe evitarse
Hemos encontrado algunos concursos similares que podrían interesarte