UPDATE 2: I have uploaded a new file to the brief that shows the label for "Tres Agaves Tequila". As you can see, they use color changes on the lower portion of the label to differentiate the different types of tequilas. We would like to do the same thing. We would like to use the same 3 colors they used. So on your current design, a blue color would work well to use for the blanco. Thanks!
UPDATE 1: Thank you everyone for what you've submitted so far. Something I've noticed in most of the designs is how prominent the jimador is. I want to clarify that we do not want the jimador to be a prominent or big part of the design. The main icon or image should be a copper still or if you think it would look better, the arches of the distillery since this will help reflect the heritage and history of the distillery.
Please note: We will be selling 3 types of tequila: Blanco, Reposado and Añejo. Each respective tequila is aged progressively longer and has a darker color. This contest is for the "Blanco" tequila label. Blanco tequila is clear or transparent. At the end of this contest, we will have a 1 on 1 project to have the label designed for the other 2 tequilas.
Our brand name is Herencia. This means heritage in Spanish. We are looking for a label that celebrates the heritage of our product and highlights the production methods and commitment to the art of tequila making. We want a label that looks rich and traditional, yet has some modern updates. Our tequila is made at the second oldest tequila distillery in Mexico and we would like for the label to reflect some of the history and heritage of the product. The fonts should be classic, but not outdated.
For the most part, the information below is a general guideline for what we have in mind. We are willing to leave many of the design aspects up the the individual designer. We don’t want to stifle your creativity and we are open to other ideas and suggestions.
The front label doesn’t necessarily need to be squared at the top. It can be curved, rounded or squared off, but we will leave this to the discretion of the designer. We are thinking that we want 2 labels on the front- a larger label with the brand name and most of the artwork and then a smaller label at the bottom of the bottle with the legally required info as well some additional artwork and an area to write the batch number, etc. More info on that below.
We would like to have a main image or icon on the front label that will be easily recognizable and help people remember our brand and bottle. We want this icon to be a copper still. I have attached some images of copper stills for reference. The copper still should be drawn or illustrated in some manner and not an actual picture. We might possibly use foil in the label printing process and thought that the copper still would look neat being stamped with foil.
This is the wording that we want displayed on the main front label:
(The official registered brand name is “Herencia Reserva Familiar Desde 1840”. Therefore, that wording needs to be in that order or progression on the bottle. In other words, we can’t have “Herencia” and then right below that say “100% de agave”.)
Herencia (This should be the largest word on the front label)
Reserva Familiar (means “family reserve” in Spanish)
Desde 1840 (means since 1840. We would like to emphasize that the distillery is that old)
(The following wording doesn’t need to be in any particular order)
100% de agave
Artesanal (means handcrated)
Lower Front Label:
We would like to have the following wording displayed on the lower, smaller label. We would also like to have some sort of “badge” or stamp on this smaller label We would like to have an either an agave plant, a jimador (reference attached picture) or the arches and smoke stack of the distillery displayed as the badge/stamp. I have attached an images of those items for reference.
Hecho en Mexico
Batch No. _____________
Bottle No. _____________
Approved By ____________
As mentioned above, this contest is for the tequila blanco label. Since we will eventually have 3 different labels, we will want each label to be a different color to differentiate which tequila is being sold. Another thing we have in mind to help distinguish each tequila is having a different badge or stamp on the lower, smaller label. We want to use an image or icon that highlights a part of the tequila making process. For the Blanco label, we want the badge to be an image of an agave plant, or a jimador (that is the farmer who harvests the agave). We would like the image to be illustrated and not a real picture. You will find pictures attached to help you know what those items are.
Tequila blanco is clear/transparent. Because of that, we are thinking the label background should either be white or very light blue.
OPTIONAL: We were thinking of having a drawing of the tequila distillery where our product is made. You can use a drawing of the arches and chimney of the distillery as seen in the attached image. This can be somewhere on the front label or even be used on the back label. I have attached an image of the arches at the distillery. Reference the attachment called “design we like 1.jpg” for an idea of what I’m talking about.
Bar code- you will find 2 barcode documents attached to the brief. The first is a high res PNG file of the code and the second is a .docx file with the actual dimensions of what the barcode should be. It should be no less in size than 1.1875″ x .813″.
This superbly smooth, full-bodied tequila has been crafted and honed for generations by the D'Reyes family, in the second oldest distillery in Mexico. Over 175 years of heritage continues with time-proven traditional methods, such as only using fully mature agave slow-cooked for 26 hours in century-old masonry ovens, using only native natural yeast in fermentation, and copper stills for distillation. Our fine tequila is made with pride, infused with history, and flavored with the true culture of Mexico.
GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
Distilled by Casa Reyes Barajas S.A de C.V. - Tequila, Jalisco, Mexico
Imported by Jewel Holdings, LLC- Nashville, TN
NOM 1507 CRT (Please see attached image how this should be displayed)