D.v.o tuvo su nuevo etiquetas de producto a través de un concurso de diseño:
Label for Biodynamic Wines
Hecha un vistazo al concurso de Etiquetas de producto de D.v.o
Alimentos y bebidas
Inspiración de colores
Otros requisitos relativos al color
The background must be white
Nombre de la empresa
Domaine du Vieil Orme
Sitio web existente
Nombre del producto
Infinity - Sauvignon 2018
Descripción del producto
We are winemakers from father to son since 1804. The estate has undergone several major changes in each generation For our part, we have been working for several years to return to a great respect for nature by working as "old" generations: by observing nature, the sky, the movement of planets (which influence cultures, tides and wines). Since we work in respect of nature, we find plants: flowers, herbs, insects, many, many different birds, that we did not have anymore in our vineyards, and our wines have received several medals (in Paris and in Macon). Our farm, has just been classified: High Environmental Value The study of the influence of planets and biodiversity (plants and animals) on our vineyards and on our wines is an important step in our development. We want to mark this turning point by designating the label of our main production (which accounts for more than half of our white wine production) It will be a Sauvignon - 2018 vintage - and we think we call it "infinity", the name is under study but it is not the main information to consider. For the launch of this new design, we will produce promotional and packaging items with the graphic elements of the label (eg: tasting glasses / corkscrew / paper bag / etc.) we also plan to use the design of the label to redo our website and our boxes of packaging, so that the salons, everything is in harmony. Each of our suppliers will be in charge of the adaptation of the label on the developed supports. The design/a part of the design must be easily adaptable, it will become a little visual support of the logo of the company (which musn’t be changed). We want the design to be very visible on the shelves and above all very recognizable. Description of the product target audience
Descripción de los usuarios potenciales del producto
TARGET AUDIENCES: Mainly 40-50 year olds, modern, wanting to eat healthy, natural and environmentally friendly in their busy lives. Also appealing to vegans. The target audience is both males and females. Income level medium to high, living in Norway's main cities. This brand is all about being bold, modern and lovable.
Atributos de estilo
Necesidades de diseño
WHAT TO DESIGN The exact measurement of the label is : height = 9 cm / width = 7 cm The concept must be on a white background. We have an obligation to use the shape of the green bottle, (https://www.pinterest.fr/pin/21251429478573432), GOAL: design super awesome packaging that will pop in the shelves. We are looking for authentic, cool and interesting font options paired with abstract patterns or imagery to represent our philosophy. VISIBILITY OF TEXT: Here is the priority of the text and design of the label: 1. A design recognizable 2. Our logo attached (a the bottom of the label) : INPHINI – Domaine du Vieil Orme, not too big 3. The mentions : Infinity – Sauvignon 2018 STYLE IDEAS: - Modern, clean, minimalistic and natural feel. - Must be unique and lovable. - Check out some labels we love : https://www.pinterest.fr/domaineduv/projet-biodynamic-wines/. (we wrote our comments in the description of each pin) Feel free to suggest other styles that you see fit, we are open to ideas!
Lo que debe evitarse
We can not use embossed effect We can not print 2 hot inks on the same label We are not allowed to use another shape of bottle than this one : (https://www.pinterest.fr/pin/21251429478573432) Thanks also to avoid : oriental style and an overloaded design
Dimensiones del envase / paquete
Height 9cmx Width 7cm
Todo comenzó con un brief de diseño.
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