dalewoods007 tuvo su nuevo etiquetas de producto a través de un concurso de diseño:
Label Design for nutrition health supplement products
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Health Junkies is an online nutritional supplement store starting off by introducing all natural based protein formulations for: bodybuilders, people who want to lose weight, athletes or just health conscious people. People are sick of ‘health supplements’ that are branded to be good for you – but are actually loaded with chemicals and hidden ‘nasties’. Heath Junkies is looking to bring out clean, natural products that work as promised.
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Doy Bag Our powders will be packed into doy pouches. (Example provided below) For those who don't know what that is - it's a food grade plastic sealable bag which they can print on. I would prefer you don’t take the job on if you don't know what these are. The doy pouch design will be quite simple, only using 3 colors. White, purple and green. See website below for my mock up designs and color reference. Just something crude I put together in 10 mins. There is a sticker that goes on the front and back of the bag, so that’s what makes the white patch up on the mock up. www.healthjunkies.com.au The bags will be white, so whatever areas aren’t printed will be white. The machines will be set up to print the purple and green colors. The bag will have no text on it, just a simple design using those three colors. The bag 2D dimensions are: 345 height x 235mm width The more detailed specs the doy bag guy sent to me are: 345mmL + 65/65mm Bottom Gusset x 235mmW (External Measurements) They have a zip tie seal which is located about 35mm from the top. The top area above the zip tie seal will be where the customer cuts the plastic strip off to gain access to the bag. Will need the dashed line with the scissors icon here. Re-cap: The doy bag design is a purely graphical design using the three colors. Front & Back Stickers We will be releasing 6 different protein products, each targeting different demographics. As I mentioned before - These stickers will be stuck on the front and back of each product. There is no limit to the colors that be used on the stickers obviously. Attached to this job is an example of a label I had designed here for a container rather than a bag. I would like to point out some features I would like to be used on the stickers. Front Stickers Sticker Size: 200mm width x 220mm height The front sticker ‘base’ design template should contain - The product name nice and clearly - The website address – either at the top or bottom - Our Logo and branding – either top or bottom - 5 key benefits which will be provided below - An icon for each benefit and will supply some icon graphics - The ‘Low’ Section with the fat, sugar sodium etc. - 1kg size label – which should be more visible - The flavor with the flavor color splash effect - Images to represent the flavor (for example a cow is used to represent this derived from cow’s milk) - Visuals that communicate the product is all natural, and contains no ‘nasties’ or chemicals - Powered by Stevia graphic to show the product is naturally sweetened - Back Label Sticker Size: 200mm width x 220mm height - The website – either at the top or bottom - Our Logo and branding – either top or bottom - The Nutritional Panels (use sample data from attached file) - Text area for the ingredient listing - Some areas for mandatory product text and disclaimers - Company details and contact information - Logo set for Australian Made, All Natural Product, Third-Party Quality Tested, HACCP/ISO & GMP Certified - Space for bar code - A when to take table – similar in concept to the one on the provided label *** Product Unique Variables *** Whey Protein Isolate Subtitle: ‘Very High Protein – Fast Absorption – High in BCAAS’ This protein is targeted to men who are regulars at the gym and looking to build muscle. Specifically Bodybuilders Benefits • Build Lean Muscle • Metabolism Booster • Athletic Performance • Improve Recovery • Very Fast Absorbing Whey Protein Concentrate Subtitle: ‘High Protein – General Everyday Use – Best Value’ This is a more ‘general use’ protein which is versatile. It can be used to build muscle, for weight loss plans or just for the general health benefits of whey protein. Benefits • Build Lean Muscle • Metabolism Booster • Immune Strength • Powerful Anti-Oxidant • Cholesterol Management Casein Protein Subtitle: ‘Slowly Digested – Between Meals – Bedtime Protein’ Casein protein is generally used in conjunction with whey proteins. Generally recognised for its ‘slow digestion’ properties which help kill hunger cravings, provide a sustained release of amino acids over a few hours to help keep blood sugar levels stable. Casein is also taken before bedtime to ensure a steady protein release over the time the body is sleeping. It is targeted towards bodybuilder who are looking for a night time, or in between meal protein. Also considered a good diet protein to help people feel full for longer and control hunger cravings. Benefits • Slowly Digested • Kills Hunger Signals • Prevent Muscle Wastage • Blood Sugar Stabilizer • Night Time Protein Free Range Egg Albumen Subtitle: ‘Complete Amino Acid Profile – Pasteurized – All-Rounder Protein’ This product targets those who are looking for an alternative to whey protein. Generally because egg is lactose free, or they believe egg is a healthier, or better source of protein. Benefits • Lactose Free • Cholesterol-free • Vitamin Boost • Build Lean Muscle • Weight Management Vegan Protein Subtitle: “Pea and Rice Protein Blend” This products is a high protein solution for vegans. Since vegans are on an upward trend, they are looking for a protein which can help them in the gym and lose weight. This product is targeted more toward women – but the label should not be too ‘girly’ but more ‘vegan’ Benefits • Complete Protein Source • Workout Recovery • Weight Management • Lean Body Builder • High Biological Value This product should communicate well to vegans in the design. Weight Loss Protein for Women Subtitle: ‘The Protein for Girls Who Want to Look Good and Feel Good’ Obviously this a protein targeted towards women who are: looking to get in shape, lose weight and look good. Most women are worried about turning into the incredible hulk when they take protein. So this protein blend is for those women who want a protein which they know is made for their needs. Benefits • Body Toner • Weight Loss Benefits • Metabolism Booster • Improved Recovery • Athletic Performance
Each product will be available in 5 flavours. • Natural • Natural Cocoa Chocolate • Banana • Cookies & Cream • Strawberry So each front sticker will need to have a flavor variant.
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