New label for an Organic , Saumur Champigny , Loire Valley wine

Agricultura

DOMAINE DE ROCHEVILLE

www.domaine-de-rocheville.fr

SAUMUR CHAMPIGNY LE PAGE

"Le Page" is the entry wine of our range of Saumur Champigny . It belongs to a family of wines whose names find their origin in the following thoughts : *(for more information please read the enclosed file "Brief.pdf" ) ORIGIN OF THE NAME OF THE WINES: Desire to make appear the notion of a "range", of a "family" of wines. Create a universe referring each wine to the others. The Loire Valley is associated with the Châteaux, in the Renaissance period: under the Rocheville emblem, creation of a family of wines with personification of the cuvées. The Whites (Chenin Blanc ) are rather feminine and delicate, while the Reds ( Cabernet Franc) are more masculine and powerful (relatively however because we are on Loire grape varieties, appreciated for their "lightness". ) The Cuvées Hierarchy is easily understood and the notion of "Rocheville family" is very well understood by consumers. The Rocheville "characters" are: RED WINES (Cabernet Franc, Saumur Champigny) Le Page ( The Page), a fresher entry-level Saumur Champigny, younger Wine profile: Buddy , Easy , cool Le Prince ( The Prince) Wine profile: Charmer, Seductive, elegant Le Roi ( the King) Wine profile: Noble, elegant, powerful but caring Le Fou du Roi (the Jester) Wine profile: atypical, mocks codes, surprises WHITE WINES (Chenin, Saumur Blanc) La Jouvencelle ( The Young Lady ), ditto in Saumur Blanc Wine profile: Young, Fresh and lively La Dame (The Lady) Wine profile: Elegant , Generous, Gracious, "classy" ROSE WINES (Cabernet Franc, Saumur Rosé) Le Troubadour (The Troubadour) Wine profile: Jovial, cheerful, tender SPARKLING WINES ( Chenin, Crémant de Loire) La Favorite, a Crémant de Loire, high-end, extra-brut. (this one has always had a separate label and will keep it)

ROCHEVILLE'S WINES DISTRIBUTION: In Traditional circuit (on and off- trade= restaurants, wine merchants, and wine wholesalers ) and direct sale to Individuals. Rather medium / high-end positioning. Price range: 9.90€ (Le Page, Saumur Champigny AOP) up to 26.90€ (Le Fou du Roi, Saumur Champigny AOP). Median price approx. 15€. Final Consumers are both men and women , age 30and over, rather upper class

The designers will have to provide an expression of their thoughts for the cuvée LE PAGE, Saumur Champigny PDO, Cabernet Franc. The winner will then, in a latter step, be invited to decline his concept for the other vintages of the range. However, if the candidate wishes to provide a second expression of his thoughts on another Rocheville Character during the competition period, he is free to do so. WHAT SHOULD THE NEW BOTTLE DESIGN (LABEL + BACK LABEL ) CONVEY? ( in order of importance) 1-The QUALITY, FINESSE and ELEGANCE of the wines. 2-A rather high-end positioning, qualitative and Organic (Putting the AB logo on the label must not harm its aesthetics, it can also be returned on the counter-label . On the other hand, respect for the environment must be underlying. 3-a filiation with the old labels and belonging to a range, a family. We recognize that it is a Rocheville wine before even recognizing its name or character. see below an idea of a frieze or circle with the characters , from which the character of this wine would emerge . 4- Modernity, Purity, Simplicity. Our wines are made in an artisanal way, with modern tools and methods but in the respect of the tradition of great wines: they age well and can be preserved from 10 to 30 years depending on the cuvées. 5-These labels must surprise, attract the eye, make you want to take the bottle in hand. Being in tune with the times (while remaining timeless?) A FIRST LINE OF THOUGHT: To convey the notion of family , a circle of characters like the one of the brochure Rocheville Souls could be included on each label. The character of the nominative cuvée being put forward, the others in filigree behind or around him? This principle can also work with a frieze of the characters, either horizontal, or vertical, the character of the cuvée being put forward in one way or another (size, color, embossed, etc....) ROCHEVILLE LOGO At the birth of another cuvée, excluded from this research, an interesting idea appeared: nesting the logo and the building of the Chai de Rocheville. Very often wine estates figure out their Castle, manor, estate on the label. This brings a statutory side, "great wine" and reference to the original physical reality of the cuvée. An integration of the Rocheville winery in a very stylized, minimalistic way could be imagined under the logo in the manner of the picture in files or inspired by this idea. MANDATORY INFORMATION: On the MAIN LABEL Rocheville Logo Name of the cuvée and character : Le Page PDO: Saumur Champigny Cabernet Franc below (not obliged) On the BACK-LABEL (or aside) - Rocheville logo - cuvée name - PDO - vintage: 2020 - AB logo + European organic sheet - Independent Winegrower logo - Actual alcoholic strength by volume: 13% - Total Volume: 75cl - Business name and address of the bottler: "Mis en bouteille à la propriété par Domaine de Rocheville 49730 Parnay" - Allergens: "contient des sulfites" - a Sulfits level scale showing where the regulations are for Organic Max sulfits level , the classical sulfit level for french red wine and how much this cuvée is . (example file: La Mongestine back label for a first approach, you can replace the M by the Page character) - Area Indication: "Produit de France" - Lot number - Pregnant woman logo - Gencode - QR code referring to Rocheville's website In addition to this mandatory information, we wish to mention briefly: - grape variety: cabernet franc - the terroir / soil of origin of the wine: "Vignes de 30 ans - Sol Argilo-Calcaire" - "Vendanges Manuelles" (Manual Harvest) - type of aging and duration: "9 mois en cuves inox"

No medieval or middel-age style . No gothic police. We wish a contemporary or modern style.

The format of the label is free insofar as it respects the constraints of the bottles and the need for a back label, while respecting the general harmony of the dressing. Size and shape of the bottle (model AUDACE and SOMMELIERE LOIRE – cf glass plan in pj) prevent to make a high label as on a Bordeaux bottle. If too high, the label wrinkles because the bottle tightens. Space without tightening: maximum HEIGHT + 90/85mm It is not forbidden to revert to a broader label. The back label must be in harmony with the main label. However it must be in monocolor. If you prefer the idea of an All-in-one design, despite of the classic approach of frontlabel+back label, the possibility of integrating the legal notices on the sides of a single "extra-large" label may be explored provided that the mandatory legal notices are not seen from the front on a shelving . See for instance domaine Yves Cuilleron 's Labels . A recommendation of the type of paper, type of printing ("quadri" simple" or addition of gilding, relief, etc ...) will be very appreciated, knowing that the drawing budget of the dressing, for volumes of about 8 to 10,000 ex per cuvée / vintage will have to remain around 0.10 € / maximum label.