Create a design for the front side label for a cardboard box.
Most Athletic Nutrition products are liquid and packed in a small box that contains 10 ampoules (25ml each).
We are looking for a label design of the front side (105*110mm).
All the other sides are occupied with necessary information, barcode etc.
Only front side and left side are available for designing. You can spill over onto the left side with your design (if a stripe or a picture goes from one side to the other) but you don’t have to.
We plan just to copy Front Design on to the left side.
Please see what the box looks like in attachments:
ABOUT THE PRODUCT:
The product is an ISOTONIC drink (flavor: cranberry). It contains carbohydrates and minerals. This beverage is specially formulated to help people rehydrate during exercise. An athlete can take an ampoule and drink it on the go during marathon.
TEXT FOR THE LABEL (please find in attachment): “BoxFrontSideInfo.rtf file”:
BRAND NAME: Athlenic Nutrition
PRODUCT NAME: ISOTONIC in ampoules
SLOGAN: take with you instead of gel
WHEN TO TAKE: during training
HOW MANY PER BOX: 10 ampoules*25ml
key ingredients and properties:
-4 ions: Na, K, Mg, Ca
-enhanced by succinic acid
-balanced carbohydrate matrix
• It is crucial to us that the package will be in a minimalism style and clean.
• We are looking for an eye catching, exciting and modern packaging design.
• It should be full of power and motion.
• Use spring and summer hues.
• Make it look tasty. Mouthwatering fruits and berries should somehow match the sports design.
WE DON'T WANT:
• No human bodies or athletes on the package.
• No heavy dark colors.
We offer a wide range of flavors – please show how we would diffientiate them on the label.
There are two leaders on the market of endurance sports nutrition: Power Bar and Multisport (see ATTACHMENTS: “ExampleFromTheMarket1.png”, “ExampleFromTheMarket2.jpeg”).
Many brands try to copy their design and turn out to look very similar. We would like Athletic Nutrition to look different and outstanding!
1. Please see “Box_Size.eps” file for sizes of the cardboard box. As you see on our other products there is a slit in the shape of the ampoule, through this window a customer can see what is inside. Please keep this shape of the window or propose your own one.
2. The box should be able to communicate by just looking at the product label. Please use infographics to better explain the feature and benefits of this product.
3. Please add an Icon when to drink this product: products can be used before, during or after training. These words should be in Russian (see att. for some variants).
4. Some words should be in Russian. See “BoxFrontSideInfo.rtf” file. Please make sure these fonts are available.
5. Please use vibrant beautiful colors. (I wish we knew colors of the spring-summer 2016 Adidas collection. But it is just a fantasy!)