amanda GQ tuvo su nuevo etiquetas de producto a través de un concurso de diseño:
Natural and Contemporary label design required to reposition our brand
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With your help we want to reposition our value slightly away from the sports market and more into the ‘healthy lifestyle’ market with a contemporary, natural look and feel. This competition is for our bottle labels only. Each label needs to be clear and easy to identify at a glance. The product name and product colour should be the main focus while an over arching Contemporary and Natural theme is required to unify the separate bottles as one brand. For examples of colours and design we like, please take a look over our mood board: http://www.pinterest.com/b0nifant/hch-natural-rebrand-mood-board/ Company Background: We produce, promote and sell HCH Formulas, a natural oral spray solution developed to support a positive lifestyle. Backed with a "Less is More" philosophy we aim to deliver only what the body needs, when it needs it. Developed in New Zealand and sold worldwide over the past 18 years, our drug and chemical free range has built a strong reputation as a leading brand within the marketplace. Our product range comprises of 4 individual formulas, 3 delivered in a white plastic 25ml spray bottle and white 100ml plastic refill bottle and Anti Jet-Lag in a dark glass 25ml bottle only. Cramp-Stop, Endurance, Revive and Anti Jet-Lag - refer to http://www.hchformulas.com/ and the Facebook Page - https://www.facebook.com/crampstop for further information. CRAMP-STOP - Our best selling product that supports the entire business - Target Markets: Elderly and General Population who suffer with cramp in the night, during or after physical work, or due to side effects from other medication. Target age group 25 - 80 Sports and fitness enthusiasts and competitors - From weekend warriors to top elite athletes. Used in most sporting codes by all ages. Most well known in Cycling, Rugby, Triathlon, Ironman, Marathon ENDURANCE - Target Markets: Active people at any level of fitness to promote muscle recovery, minimise fatigue and minimise the onset of cramp. All Sports, Trampers, Hunters, Climbers, Motor Cross riders. REVIVE - Target Markets: Athletes – when you ‘hit the wall’ Revive picks you up. Workers – long hours of concentrating Revive helps you refocus and lifts your energy, clears your head. Students – long hours of study – refocus and reenergise. ANTI JET-LAG - Target Markets: For International travelers of all ages to deal with the effects of long distance flights. Suitable for children, holiday makers, business people, sports teams
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Each label needs to be clear and easy to identify at a glance. The product name and product colour should be the main focus while an over arching Natural and Contemporary theme is required to unify each bottle as one brand. For examples of colours and design we like, please take a look over our mood board: http://www.pinterest.com/b0nifant/hch-natural-rebrand-mood-board/ 1. Product Name - Cramp-Stop, Endurance, Revive and Anti Jet-Lag 2. Unique Product Colour Cramp-Stop must stay yellow Blue – Anti Jet-Lag Red – Endurance Green – Revive Except for the cramp-stop yellow, we are open to your fresh ideas regarding colour. See our Pintrest board for Colour combinations we like. 3. The emotions we need people to connect with when they look at our products are: RELIEF – knowing a solution to their problem is at hand TRUST – in a product known to be effective, natural and safe to use GRATITUDE – for a product that relieves pain and adds value to their lives SAFETY – Safe in the knowledge anyone can use it without side effects or interaction with other medications and comfort knowing it helps 4. Required Information on each label includes: • Logo - HCH Formulas (see attached, two compositions to choose from) • Product Name • 25ml • http://www.hchformulas.co.nz • Product Description - 30 Words max • HCH Formulas LTD, P O Box 77, Raglan 3225, New Zealand • Store away from direct sunlight • Non Drug Formulation • Made in New Zealand • Contents – each product differs but for example: Arn 6c; Mag Phos 6c, 12c; Cuprum Met 6c; Nux Vom 6c 5. Label Dimensions See our OLD labels for dimensions as an attached document - ‘CS25ml VECTOR.pdf’ Note: The blank white field on the left is to be left blank for a barcode.
All designs to be supplied in both a master vector format as a editable pdf and jpeg for display purposes. For examples of colours and design we like, please take a look over our mood board: http://www.pinterest.com/b0nifant/hch-natural-rebrand-mood-board/ Attached are images of our current spray bottles for presentation purposes, Please superimpose your new design over the old labels. Whats going to impress us...? a Cool, Creative, Contemporary and Natural design! Any questions please don't hesitate to ask and good luck! Regards, Ben and Amanda
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Etiquetas de producto comienza en $299.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su etiquetas de producto.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
amanda GQ colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
A true professional! pheee's ability to take my ideas/thoughts and transfer them into a design was beyond impressive. From vision, implementation,and finalization pheee's attention to detail and communication along the way made this entire experience very enjoyable. Working with each other across various time zones, pheee went above and beyond the original scope of work - handing over more than a logo. I recommend pheee 100% and I look forward to working with him again.
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