Berri Fit is the world's 1st organic, plant-based fitness beverage. It has an organic coconut water base for rehydration, and organic maca and organic ginseng for a sustained boost of energy. We sweeten it with Manuka honey only, therefore this drink has 1/3 the sugar and 1/2 the calories of other sports drinks.
Descripción de los usuarios potenciales del producto
Berri Fit is typically used by health conscious consumers. It's also a "better for you" option with moms. Our demographics are primarily female, because of the premium price point we target a slightly older audience 25-55.
Atributos de estilo
Necesidades de diseño
Neck Hangers: We want to use neck hangers to draw attention to our product on the shelves in stores and offer a discount that customers will use. The $1 off 2 bottles should be the leading offer and theme that grabs attention. Logo should also be included. If you can utilize real fruit imagery, that would be great. Main ingredients include: coconut water, mango, acai, dragonfruit, lemon and lime.
Coupons: Coupons will be used at demos and events, these are pass along coupon codes that encourage consumers to purchase in retailer stores. They should be interesting enough for consumers to hold on to and use when they are shopping. The $1 off 2 bottles offer should also be the most prominent message, followed by the brand logo, and what the product looks like in the bottle on the shelf.
Back: The back of both will include a barcode and terms for the conditions of use. Please leave placeholder for these, we will provide the details later.
Lo que debe evitarse
We are trying to move away from excessive use of cartoons. We want to move toward a cleaner, more concise design and copy standard.
Dimensiones del envase / paquete
8” H x 2.8” W x 2.8” D
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