Cómo andy.houk comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
The Houk Family
Cuéntanos a qué tipo de público quieres llegar
We're just a family with a history of making good vinegar for our own consumption.
¿Qué te inspira y qué diseño imaginas para tu empresa?
This contest is to design a label for our family's private stock of red wine vinegar. Vinegar is made from bacteria called acetobacter, colloquially known as "mother". The "mother" grows as the vinegar is made and can continually start another batch of vinegar, similar to sourdough starter, as long as you keep feeding it alcohol. Our family has been using the same "mother" that was started in the 1930's by the family patriarch Ruben "Pappo" Houk. We have continued the tradition of making red wine vinegar for all the members of the family and we think after 80 years it's high time for a proper label.
We have named the vinegar "Pappo's Last Stand" in honor of the long lived "mother" he started with. We have a family artist that has created a pencil drawing of Pappo that will be the anchor for the label. We think the label should be about 4" by 3" and will go on the bottle the short way vertical but we are open to suggestions. The vinegar gets bottled in 750 ml wine bottles as well as gallon jugs for long term storage. In addition to the name of the vinegar, and the drawing, the label needs to say "Red Wine Vinegar" and "Houk Family Private Reserve". We would love to see designs from old timey to modern and everything in between. I look forward to seeing what you all come up with!
If it would help I can scan the drawing in other formats. Let me know what is useful.
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