We need a new wine label for both our red wines and white wines moving forward. We are moving away from using actual printed labels and will be screen printing our bottles.
- Much simpler label with a hint of Texas flair (maybe use of tree, barn, etc)
- two color design
- leverage our existing logo and brand (Bell Springs, no need to have winery on it)
- Needs to be a front and back label design
Front Side Needs to have:
- Logo or "Bell Springs" or combination of both. No need to use "winery"
- AVA (place where the grapes are from)
- Varietal (Merlot, Cabernet Sauvignon, etc.
- Design can wrap around the bottle as well - see examples from links below.
Back Side Needs to have:
- Space for paragraph description about wine/winery
- Government warning
- Produced and Bottle By phrase
- Barcode space
- contains sulfites
(see existing label for text to include on the label as placeholder - it will change)
Example of back label in video here: http://www.monvera.com/honig-wines/
Watch others to get familiar with screen printing.
In addition, the design must work on both red wine bottles (flint screen) and white wine bottes (clear) or you can provide two versions for how it would look on red wine and white wines. See bottle template below.
Here are some examples of screen printed bottles that a vendor has done: http://www.monvera.com/gallery/bottles/
And another vendor:
- Existing Bell Springs Logo (no need to use "winery")
- Current label we use. Country feel, which can be leveraged on new design.
- Bottle template that shows screen printing area from bottle supplier. Please make sure you use this type of bottle in the design.