WishGarden Herbal Remedies is a Boulder, Colorado-based company that produces medicinal botanicals (“tinctures”), teas, and body care products that are developed using proprietary herbal formulations. The Company’s products provide natural relief for a number of physical and emotional disorders, ranging from colds/flus, digestive issues, insomnia, pollen/allergies, stress, and much more.
The Company’s products are distributed via relationships with many of the foremost retailers, including Whole Foods, Pharmaca, Sprouts, Vitamin Cottage, King Soopers, as well as through regional, independent stores such as Mother’s and Lassen’s. Our retail partners display our product in one of two ways:
• A shelf or two of 1oz tinctures (typically next to our 3 main tincture competitors); or,
• By Category (cold, allergy), which means they are surrounded by numerous competitors.
As a result, the WishGarden design needs to stand out in a sophisticated, bright, and healthy manner, one that draws the eye to it, and makes it very clear what the product is.
The Company’s target audience is comprised of that wide swath of individuals who are interested in healthy living and sustainability. Individuals who make up this audience are often referred to as “cultural creatives” and are characterized by their
1. Interest in the relationship between global economies, cultures, environments, and political systems,
2. Belief in the interconnections of mind, body and spirit within individuals
3. Propensity to purchase natural/organic products.
Within this broad audience, WishGarden finds many of its consumers to be in the Baby Boomer or Gen X categories. More specifically:
• Women, ages 35-60
• Have at least one child
Our secondary audience, however, is comprised of “Millenials.” This is a younger set (18-30) who are very open to buying natural products and who tend to do a fair amount of researching before buying.
The WishGarden consumer base is a vocal and enthusiastic one. To see some of our customer comments, please visit our Facebook page at http://www.facebook.com/WishGardenHerbs
We would like to be able to express within the design of the label that joyous enthusiasm for the product that our consumers express.