Can Label including logo, flavor name (VSL), government warning and other required information. (see attached files)
We envision a black and white can - primarily black (70-30 perhaps) with our logo and styling cues. We would also like to the see the number 22 on the can in the same way that Rolling Rock includes the number 33. This does not have to be prominent - just present somewhere.
Tags Lines could include: (*Optional)
Welcome to the Club
Where The Party Never Ends
Premium Ready to Drink Cocktails
How to incorporate our Brand/Logo is up to you as well as other design cues. Additionally, how to 'treat' the 'VSL' is up to you well. Feel free to experiment with the Green Logo version - as well as green styling cues to denote the "Lemonlime" flavor.
The brand itself is intended to be more masculine than feminine - but not exclusive in any way. We are intentionally a little more aggressive than other brands in this space but we want to attract not alienate.